Transit
Volvo
Recognition: The Andy / Clio Awards / Ad Stars
Background
Cities are encouraging people to drive less, but for many Volvo drivers, the car still feels like the most convenient and familiar option. Even when public transport is available, switching from driving to transit often feels like an extra decision rather than an easy habit.
Insight
People are more likely to choose sustainable mobility when it feels connected to something they already trust and use. If the car key, a symbol of driving, can become a gateway to public transport, the shift feels less like giving something up and more like extending the journey.
Idea
Volvo turns Volvo car keys into public transport passes. By allowing drivers to tap their keys on buses, trains and other transit systems, Volvo encourages more sustainable travel while redefining what a car brand can do beyond the car itself.
Out of Home
The OOH places Transit directly within public transport environments, from buses and bus stops to underground stations. By showing a Volvo key being tapped like a travel card, the visuals make the idea instantly understandable. One key can unlock a more sustainable way to move through the city.
ⓒYOONHWAN KIM